Joe is an entrepreneur, merchant banker and mergers & acquisitions specialist. He co-founder of Mindscape (originally The Software Toolworks), Joe was actively involved in all aspects of building a software and video game company which achieved annual sales of more than $140 million, became publicly traded in 1988, and in 1993 was sold for $460 million to Pearson PLC (a U.K. conglomerate which owns Penguin Books).

From 1994 through 1998 Joe consulted with various companies including Pearson PLC, Matra Hachette, and Universal Press Syndicate. In addition Joe served as a strategic advisor to several high tech companies in matters of business development, capital formation and liquidity strategy. Consulting with start-up companies FutureVision and Palladium interactive he was involved from the start-up phase to the ultimate sale of each company for over $25 million. From 1994 through 1996 he served as a strategic advisor to International microcomputer Software, Inc. (NASDAQ “IMSI”) during which time the share price increased from $1.00 per share to over $17.00 per share.

Joe was a co-founding advisor and merchant banker for eUniverse (Nasdaq "EUNI" - currently one of the world's 25 most popular websites, according to Nielsen/Netratings) taking the company public and advising in M&A activity and strategic planning. Over the last three years, he has helped build eUniverse to a $170 million market cap. Acting in a similar capacity with Fluent, Joe has been involved since the earliest stages of the Fluent's growth and strategic planning and, as one of the largest shareholders, actively participates in ongoing capital strategy, business development, and liquidity strategy.

As Founder of Fluent Entertainment, Chesteer was responsible for assembling the management team, Board of Directors and Advisory Board. In addition to capital raising and business development, he is responsible for Fluent's product strategy drawing on over a decade of experience as a successful game designer. Chester is a Life Member of the Stanford Business School Alumni Association. The Stanford Business School also awarded Chester for attending the Executive Program for Growing Companies in 2000.

Jeff has over 30 years of extensive accounting and financial experience working for high-growth companies. As a Price Waterhouse partner, Jeff worked closely with clients and underwriters on eight IPOs and another 20 security offerings in which over $500 million was raised from investors.

Geoff has over 30 years of experience in the multimedia business. Geoff, whose illustrious career began in the music industry, brings over two decades of software industry expertise to Fluent, ranging from international software distribution to games development and product marketing. During his time as a publisher in the music industry, Geoff worked with a string of celebrated writers, notably former Beatles John Lennon and Paul McCartney. Uniquely, he received the Ivor Novello award, the ultimate accolade in the UK music industry, the first and only time it was awarded to a publisher.
Moving from music to the then emerging computer games industry, Geoff was instrumental in helping Activision establish a foothold as the UK's first third-party publisher for the Atari 2600. In subsequent years, Geoff also advised US companies such as Origin, Maxis and Expert as they entered the European marketplace. In 1988, he established Mindscape International and was instrumental in revamping the Mindscape Group. In 1994, he was a key member of the team that managed the sale of the Mindscape Group to Pearson for $460 million, setting a new benchmark for an interactive entertainment industry trade sale.

As former Vice President of Product Development for Mattel Interactive/Mindscape, Don was fully responsible for all aspects of business unit management including concept definition, product design, software development and production, and marketing management for the company's most respected PC, Internet and game console entertainment and educational product lines.

Don managed the highly profitable Chessmaster series (on the PC, Mac, PlayStation and Nintendo Game Boy platforms) from 1988 to 2000. Chessmaster has been the leading product in its category for over 12 years, with over 75% PC market share the last three years. Over 4 million units have been sold.

Overall he has been directly responsible for over 80 titles grossing over $500 million in revenue.